Dieter Rams

Apr 6, ’11 3:23 PM
Author Categories Aphorisms, Design

  1. Good design is innovative.
  2. Good design makes a product useful.
  3. Good design is aesthetic.
  4. Good design makes a product understandable.
  5. Good design is unobtrusive.
  6. Good design is long-lasting.
  7. Good design is honest.
  8. Good design is thorough, down to the last detail.
  9. Good design is environmentally friendly.
  10. Good design is as little design as possible.

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